Ethan Ng helps organisers turn large-scale congresses into high-attendance benchmarks, consistently driving 20–50% growth in participation. By connecting complex content with the right professional audiences, he eliminates the guesswork of acquisition through integrated digital and conventional channels.

Since 2014, he has led high-impact campaigns across the medical, tech and government sectors for organisations like MCI (ITS World Congress 2019), Kabloom (KCR 2022), IACAPAP, PCMA, Central Bank of Malaysia and Constellar (MIFB 2023-2026). His track record includes managing events for over 20,000 visitors and securing global reach across 90 countries.

A Member of the Chartered Institute of Marketing (MCIM) with CEM and DES credentials, Ethan merges strategic theory with the logistical realities of major international events. His focus is simple: helping organisers plan, launch and grow events through clear, measurable marketing that secures a stronger bottom line.

Melissa has over 18 years’ experience specialising in data-driven audience growth for complex congresses. She typically delivers a 15–20% uplift in attendance through analytics-led acquisition and performance tracking. Her strength lies in translating business objectives into scalable, conversion-focused strategies.

Previously with MCI, Melissa led marketing for major events including UAA 2019, FIATA 2017 and ITS World Congress 2019. She manages the full marketing ecosystem - from stakeholder engagement to digital campaigns - working closely with international associations and host destinations.

A Certified Exhibition Manager (CEM), Melissa has delivered measurable results for Bank Negara Malaysia, MDEC and Constellar. Her portfolio spans diverse sectors, supporting Hannover Messe Australia and medical associations in strengthening brand positioning and exceeding KPIs.